If you are reading this, you probably are already familiar with Google Panda, Penguin, and Hummingbird. Google is not joking around when it comes to algorithm changes that supposedly protect the global Internet content consumer against 'low quality' content, spam backlinks, and shady optimization practices. Regardless of whether you agree with Google's motivations or strategy behind these algorithm changes, the reality is that the old tricks no longer work-when it comes to making money online through search engine traffic. Since Google is the 800 pound gorilla of global search traffic, you are forced to dance to its tunes.
When it comes to link building, Google Penguin packed tons of surprises and many web publishers took a hard hit. If you want to continue to create backlinks without running afoul of Google, keep the following tips in mind. They go a long way in keeping your rankings safe and sound regardless of how many Penguin updates Google rolls out in the future. By following these tips, you should be safe against further downgrades and penalties.
Drip feed your links
Instead of creating your links in one massive drop or massive blast, make sure you drip feed your link generation. This means you need to earn your links in erratic or unpredictable bursts. You might think that creating links slow and low might get you off Google's radar. Wrong. Google is looking for natural link creation patterns and any stability or uniformity is sure to be as big a red flag as tons of links appearing out of nowhere.
Drip fed links look more natural because there is no burst of links but there is also no stable link creation over a long period of time. Instead, there are natural-looking and realistic bursts and dips in the link creation pattern.
Earn Links Instead Of Buying Them
Back in the day, prior to Google Penguin, links were built. That's right-you simply filled out a form and copied and pasted article content onto it and out popped a backlink. Whether you were using Web 2.0 sites or hosted blogs or profiles or forum signatures, it was so easy to build backlinks because you only needed to fill out a form with the right link and anchor text. Well, those days are gone. Now, you have to earn links.
Earned links are harder because they have to go through an editorial process. There's a gatekeeper. You just don't get an automated link. Your link has to make sense and, in most cases, you only get a link if you contributed quality relevant content. Since Google thinks this indicates a more trustworthy source of links, SEO professionals now should only create backlinks by using high quality contributed content or authority-building content.
Focus On Link Domain Relevance
If you think the new protocols you need to use to create backlinks listed above are challenging enough, wait, there's one more factor you need to consider-domain relevance. That's right-it is not enough that you are earning your links from sites with high editorial control and you have to use relevant content. Now, to escape Google's nasty mood swings, you have to make sure your link sources are on domains that are relevant to your target site's niche.
You might be frustrated by all the seemingly impossible factors above that you have to consider before you create backlinks. The good news is that Google has raised the bar and your competitors might not be willing or able to step up. This opens up a tremendous competitive advantage for you!